Case Martela & NORNORM: How Debonding on Demand is changing furniture manufacturing for good

For too long, adhesives have been designed to create permanent bonds, making material separation difficult and contributing to unnecessary waste. But it doesn’t have to be that way.

Kiilto Pro Debond, powered by Debonding on Demand (DoD) technology, offers a smarter alternative: strong bonds when you need them, and easy release when you don’t.

This innovation is already proving its value in furniture design, repair, and refurbishment thanks to real-world applications with Martela and NORNORM. Their collaboration shows how materials can be separated without damage, extending product lifecycles and reducing environmental impact.

Martela: Circular thinking in action

Martela is one of the leading Nordic experts in workplace and learning environments. Their mission is to design user-focused spaces with high-quality, responsibly made furniture.

Sustainability has long been at the core of Martela’s approach. So when Kiilto introduced them to debondable adhesives, they saw a practical way to bring circular thinking into action.

For example, when a chair upholstered with Kiilto Pro Debond reaches the end of its life, the fabric can be easily removed using heat, without damaging the foam or the frame. Both components can then be reused or recycled.

NORNORM: Making circularity the new norm

NORNORM is a subscription-based furniture service built on circular principles, with clients including Netflix, Miro, Electrolux, and Klarna. Their mission is to help businesses reduce their CO₂ footprint while extending the life of their furniture.

“At NORNORM, we’re making circularity the new norm. Kiilto’s Debonding on Demand technology is an eco-friendly way to make repair and maintenance easy, and circularity achievable.”
Alexander Bergström, Head of Sourcing, Quality and Circularity, NORNORM

With five core principles; timeless design, purposeful function, long-lasting quality, easy refurbishment, and affordability, NORNORM is reshaping how workplaces think about furniture. And with technologies like DoD, they’re showing the world how sustainable design can be both smart and scalable.

Scaling circularity across industries

For the first time, multi-layered bonded materials can be separated without damage and reused or recycled. And furniture is just the beginning. From construction to textiles and shipbuilding, the potential applications for Debonding on Demand are vast, and growing.

  • Easier renovations – Detach bonded materials such as tiles easily and reuse them.
  • Ship maintenance – Improve repairability of marine interiors and structures.
  • Textile reuse – Extend life of bonded fabrics in fashion and interiors.

Let’s rethink waste, together.

If you’re looking for practical ways to meet your sustainability goals, let’s talk. Together, we can create real impact. Let’s break free from waste and build a better future.

Contact
Raija Polvinen, Chief Ecosystem Officer
📧 raija.polvinen@kiilto.com
📞 +358 40 081 8833

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