Kiilto has significantly raised its profile in the eyes of Finnish consumers. In the Brand Value survey conducted by Taloustutkimus, Kiilto ranked 51st this year—an impressive jump of 14 places compared to the previous year.
The survey annually examines Finnish attitudes toward various brands based on awareness, image, and appreciation. Kiilto’s rise in the rankings reflects the brand’s strengthened position and growing consumer trust.
“It’s great to see that our long-term efforts in promoting domestic production, sustainability, and quality are also being recognised in brand appreciation,” says Kaisa Tuppura, Business Area Director for Kiilto’s consumer goods. “This result encourages us to continue on the same path—responsibly and with a customer-centric approach.”
Top 10 Most Respected Brands in 2025
- Abloy
- Fiskars
- Hyvää Suomesta (Produced in Finland label)
- Lego (Educational, learning-supportive products for children)
- Nordic Swan Ecolabel
- Key Flag Symbol (Avainlippu)
- Yle Areena
- Prisma
- S-Etukortti (S-Bonus Card)
- Yliopiston Apteekki (University Pharmacy)
In Taloustutkimus’s brand study, consumers evaluate Finland’s most well-known brands by giving ratings to those they recognise, based on how much they appreciate each brand. Consumers also indicate whether they primarily or occasionally use the brand, and how likely they are to recommend it (Net Promoter Score, NPS). The survey also asks about brand pricing—whether a brand is considered cheap or expensive—and whether it is seen as offering good value for the price.